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MARKETING

 INTRODUCTION:

The Main objective of the Marketing Department is to regulate the sale and purchase of Agricultural Produce and to establish common places where the buyers and sellers can directly meet and transact business. The Department protects the producer-sellers from the exploitation of middlemen, through the regulatory machinery by arranging common platforms with facilities for storage and correct weighment. The Department also ensures prompt payment of the value of the produce to the sellers curbing unauthorized deductions and illegal collection by the traders.

The District Marketing Office, Nagakurnool is the Government Representative in the District and review the Marketing Activities in the District.

Objectives of the Market Act.

  • Declaration of the notified area, notified market areas or market areas to
    regulate the trade and to ensure fair transactions in agricultural and allied commodities.
  •  Regulation of trade only in the market yards.
  •  Constitution of Market Committee fully represented by the growers,
    traders, local authorities and government representatives to supervise the working of regulated Markets.
  •  Rationalization of market charges and prohibition of collection of excess
    charges.
  •  Regulation of Market practices.
  •  Licensing of market functionaries.
  •  Arrangements of conciliation of dispute regarding
    Quality, Weighment, deductions etc.,
  •  Arrangements for sale by Tender/Open Auction.
  •  Direct Sales are encouraged through commission agency system is prevailed.
  •  Arrangements for dissemination and display of market information.
  •  Violation of the provisions of the Act is punishable by the imprisonment and fine.

AGRICULTURAL MARKET COMMITTEES IN NAGARKURNOOL DISTRICT

There are (04) Agril. Market Committees in Nagarkurnool District The market committees are providing infrastructure other facilities like Office Building, Weighing Sheds, Open Platforms, Covered Platforms, Internal Road, Godowns, Rythu Rest House, Electrification, Lavatories, Water Troughs and Compound Walls besides providing Drinking water facilities for Farmer users and animals. The above Amenities have been provided with the funds of Market Committees.

The Following Market committees are having sites

Sl.
No.

Name of the AMC

Name of the Yard

Total Land
in Acres

1

2

 3

4

1

Nagerkurnool

Nagarkurnool

8.33

Nellikonda(New Market Yard)

32.00

Telkapally  (Sub-Yard)

5.00

2

Achampet

Achampet

15.09

Amrabad (Sub-Yard)

5.00

Lingal (Sub-Yard)

4.00

3

Kalwakurthy

Kalwakurthy

13.04

Charakonda (Sub-Yard)

No Land

4

Kollapur

Kollapur

7.06

MARKET FEE COLLECTION:

Market Committees are collecting Rs. 1% Advolerum as Market Fee on the Agricultural Produce sold, in the notified Market from the purchasers only for the purpose to meet the expenses on developmental activities, and the services rendered by the staff of Agril. Market Committees. All the handing Charges and Commission charges are born by the sellers.

Market Fee Target and Collection for last (9) years are as follows:-

Sl. No

Year

Target

Collection

Percentage

1

2012-13      

517.05

578.38

111.86%

2

2013-14

556.00

576.47

103.68%

3

2014-15

615.00

439.40

71.45%

4

2015-16

662.00

410.75

62.05%

5

2016-17

569.56

338.93

59.51%

6

2017-18

554.09

560.85

101.22%

7

2018-19

582.00

522.11

88.83%

8

2019-20

621.00

941.53

152%

9

2020-21(upto July-2020)

683.10

160.12

30%

During the year 2020-21 Market fee revised Target for a tune of Rs.683.10 Lakhs given by the Department. The Agril. Market Committees of the District have achieved a progress on Market Fee Collection @ Rs. 160.12 Lakhs for the year 2020-21 (up to July-20).

RYTHU BANDU PATHAKAM:

Rythu Bandhu Pathakam has been introduced in the Agril. Market Committees to provide finance to the farmers against pledge of their produce. There is no budgetary restriction for giving advances under Rythu Bandhu Pathakam. The Advances are limited to 75 % of the value of goods pledged subject to a ceiling of Rs.2,00,000/- per farmer.

  1.  Every farmers shall be eligible for the pledge loan subject to maximum of Rs. 2.00 Lakhs or 75% of the value of the pledged stock whichever is less without Mortgage of Land.
  2. Renewal period of Rythu Bandhu Card is extended from (3) years to (5) years. 
  3. The following interest shall be levied on the loans taken under Rythu Bandhu Pathakam.
     Up to 180 days – no interest will be charged.
  4. From 180 days to 270 days – 12% interest will be charged.
  5. After 270 days the Market Committee shall have the right to dispose off the produce and recover the loan from the sale proceeds.

RYTHU BHEEMA PATHAKAM:

It will be implemented by all the Agricultural Market Committees. Farmers who bring their produce to the Market Yards and also farmers who come to the Market Yards with their produce, will be provided with Insurance coverage for accidental death, permanent disability and also partial disability. This scheme will also cover Licensed Hamalies, Weighmen and Cartmen who are working in the Market Yards.

The Insurance coverage would be as follows:-

  1. In case of accidental death in the course of farming : Rs. 1.00 lakh
  2. In case of permanent disability : Rs. 75,000/-
  3. Partial disability : Rs. 25,000/-

RYTHU BAZAR:

 

The Nagarkurnool District is maintaining One Rythu Bazar at Nagarkurnool Town with the funds of Agril. Market Committees, Nagarkurnool respectively, under the supervision of the Additional Collector, Nagarkurnool. And 200-400 farmers are coming to the Rythu Bazarsand selling their vegetables.

GODOWNS:

          There are 14 godowns are constructed in the (4) market yards of Nagarkurnool District and their capacity is 11,500 MT’s. Another (26) Godowns constructed in the Market yards with the capacity is 1,05,000 Mts under the NABARD Scheme.

AGMARKNET PORTAL:

The Directorate of Marketing and Inspection have been provided Computers to all the Agril. Market Committees in Nagarkurnool District and connected with “AGMARKNET” for the purpose of sending information of daily arrivals and prices of Agril. Commodities arrived into the Market Yards and outside market Wholesale prices in Non-Functional Markets through Internet.

National Agricultural Matket (e-NAM):

National Agriculture Market (NAM) is envisaged as a pan – India Electronic trading portal which networks the existing APMC and other Market yards create a unified national market for agricultural commodities.  e – NAM creates a national network of physical mandis which can be accessed online. National  Agriculture Market (e – NAM) scheme was lanched  on 14-04-2016. The SFAC is the nodal agency for implementation of e – NAM through NFCL.

  1. Farmers may sell their produce in more then one market.
  2. The details of price of commodity sold along with quantity are received through SMS.
  3. Online payment gateway is available for transfer of bid value directly to bank accounts of the farmers.
  4. Direct selling of Agriculture produce by farmers in the mandis.

In Telangana state 47 Agricultural Market Committees integrated under e – NAM, of which Three (3) Agricultural Market Committees, Nagarkurnool, Achampet and Kalwakurthy in Nagarkurnool District have been included and implementing e – NAM with effect from.

  Official Contact numbers and Mail Ids of the Department/ officer:

Sl. No

Designation

Contact Number

Mail Id

1

District Marketing officer

7330733146

ngkldmo@gmail.com

 

2

Special Grade Secretary

Agril. Market Committee, Nagarkurnool

 

7330733275

 

ngklamc@yahoo.com

 

3

Secretary

Agril. Market Committee, Achampet

 

7330733282

 

amc.achampet@gmail.com

 

4

Secretary

Agril. Market Committee, Kalwakuthy

 

7330733285

 

secretarykky@gmail.com

 

5

Secretary

Agril. Market Committee, Kollapur

 

9182334385

 

amcklp@yahoo.com

The Name, Designation and cell Nos. of the Staff of the Department :

Sl. No

Name of the AMC

Name of the Employee

Designation

Cell No.

1

 

 

Nagarkurnool

Smt.K.Sharadha

Special Grade Secretary

7330733275

2

Smt.D.Sujatha

Supervisor

9095694234

3

Sri. Md. Jahangeer

Supervisor

7396843285

4

Sri.B.Ramesh

Supervisor

9441783949

5

Sri. T.Vamshi krishna

U.D.C

8897151777

1

 

Achampet

Smt.M.Saroja

Secretary (FAC)

7330733282

2

Sri. R.Shivaraj

Supervisor

9885671647

3

Sri.L.Sridhar

Supervisor

7330733283

4

MD. Wajaid Ali

J.M.S

9705551514

1

Kalwakurthy

Sri.S.Bhagavanthu

Secretary (FAC)

7330733285

2

Sri.Vijayabhaskar Rao

Supervisor

8500524003

3

Sri. K.Srinivasulu

Supervisor

9000072967

4

Sri. MD.Khaja Nooruddin

JMS

6302487313

1

 

Kollapur

Sri. U.Yellaswamy

Secretary

9182334385

2

Sri. P.Ramulu

Supervisor

8096381479